Internal · Planning
A 90-day plan to help our neighbors discover who we are, understand what to expect, and open the Bible with us.
Working draft. Task ownership and dates to be assigned together before launch.
We are not competing on production, facilities, or spectacle. Everything we publish should match exactly what a visitor finds when they walk in, so recognition turns into trust over time. One message carries it all:
“Come study the Bible with us.”
Distinctive without criticizing anyone, and true to who we already are. Supporting lines: Simple worship. Serious Bible study. Growing together.
No single ad convinces someone to walk into an unfamiliar church. We build recognition in steps, so when the moment comes, Westside is already familiar.
Establish the foundations, learn what Newberry responds to, then refine into a rhythm we can sustain. Do not make big calls on a few days of data.
Goal: foundations live, first ads running, and a clean baseline to measure against.
Goal: find what resonates and move budget toward it.
Goal: a sustainable rhythm, tuned to Newberry.
The monthly learning budget splits across three simple, honest campaigns. Adjust the split as the data comes in.
Paid social and the website should never operate independently. Someone sees an ad, then searches “church of Christ Newberry FL.” What they find must be consistent everywhere.
Highest-value, lowest-cost tool for local intent searches. Set up early, before most paid spend: accurate photos, exact service times, a map pin, and the website link.
Advertising creates curiosity; the site answers questions. It must remove uncertainty for a first-time visitor (see the readiness check below).
$5–7/day across both. The page should teach, encourage, and show congregational life, not only say “come visit.”
Consistency matters more than volume. A steady, modest output beats occasional bursts.
Checked against the fifteen questions a first-time visitor asks. Seven are answered well, six are partial, and two are missing. The two hardest gaps are one sentence each to fix.
| Visitor question | Status | On the site now |
|---|---|---|
| What should I wear? | Missing | Not addressed. One line fixes it. |
| How long are services? | Missing | Not addressed. One line fixes it. |
| What is worship like? | Partial | Elements named; no simple order-of-service. |
| What should I expect? | Partial | Good tone, thin on specifics. |
| What happens with my children? | Partial | “Classes for all ages,” nothing on nursery. |
| Who will I meet? | Partial | Warm words, but no photos of real people. |
| Will I be pressured to give? | Partial | “No pressure” general, not about giving. |
| Where do contributions go? | Partial | Local/non-institutional implied, not framed. |
| Where are you? | Answered | Address + directions link. |
| When do you meet? | Answered | All service times listed. |
| What do you believe? | Answered | Strong beliefs section. |
| Why is the singing acapella? | Answered | Explained with scripture. |
| Can I attend Bible study? | Answered | Times + private studies offered. |
| How can I ask a Bible question? | Answered | Contact + study invite. |
| How do I contact someone? | Answered | Call, text, email, Facebook. |
Likes are not the point. Track the digital signals, but weigh one question far more heavily.
“How did you hear about us?”
Asked naturally of every new visitor. Over time this, not the dashboard, tells us whether the outreach is actually bringing people through the doors.
Every ad, photo, video, or post passes six questions first. If they are all yes, it belongs in our outreach.